Shine LA

Shine LA is a multi-level health initiative sponsored by Cedars-Sinai. The project aims to engage Los Angeles families in physical activity in advance of the 2028 Olympics. I worked on a team of collaborators as a Graphic Design Fellow. Together, we designed a strategic system and roll-out plan that brings healthy and educational activities throughout Los Angeles to the surface so Angelenos can search, enroll, and manage the many activities and events centered around health, connection, and family occurring all over the city. We incorporated digital and real-world nudges, to keep families inspired to stay engaged with each other through physical activity. My responsibilities included mobile experience and identity system development.

Team 

Camilla Golestaneh, Identity System and Mobile Experience
Brian Ostroff, Identity System and Environmental 
Jordan Riggins, Illustration
Robin Vane, Identity System and Print
Sophia Rowland, Strategy
Wenyuan Xu, UX/UI

Advisors: Brian Boyl, Jennifer May, Krystina Castella, Robbie Nock 

Stakeholders: Cedars-Sinai, Los Angeles Department of Recreation and Parks, Discover Cube Los Angeles, Garmin, Designmatters at ArtCenter

Keywords: Identity System, Strategy